the box next to Palermo and Paula Chaves and staged a heated debate.
team Boca Juniors striker Martin Palermo and model who rose to fame with her participation in Dancing with the Stars, Paula Chaves, caused Last week, a heated controversy, following their statements published in various posters that flooded the cities of Buenos Aires, Cordoba and Rosario.
Amid internal hard on the computer and going through their worst run without turning, Palermo boasted of being the only reference in the campus. The face of Martin Palermo challenging on a black background and the phrase "if I'm not lying I'm the only one to the team, "caused controversy and confusion among journalists, analysts and supporters, echoed in radio, TV and social networking.
For its part, the media Paula Chaves, accustomed to sharing their secrets in public fired the imagination of more than one with "I refuse to spend the night with a woman," and led to a flood of gossip and rumors in the atmosphere of the show.
The controversy lasted a week, was the first part of the mystery campaign created by the agency to present the new XS Halls, the Halls greatest innovation in recent years, bringing the potential to reinvent the category: 30 mini drops with the same freshness of Halls, premium pack side opening and sugar free.
The unveiling of the teaser, JWT replaced today by other posters displayed in the same sentence, but with the addition of a comma drastically changing the meaning of the sentence. Thus, Palermo actually says "No, I lie if I say I'm the only reference in the team," Chaves said and "No, I refuse to spend the night with a woman." The posters displayed Halls XS signed by the claim "something small and powerful in your mouth", emphasizing the revelation of the true meaning of the phrase.
Pablo Álvarez Travieso, Gonzalo Vecino, Chief Creative agency noted that "the game looks compared to the new Halls XS with something so small and powerful like a coma "and added " We chose this way to generate impact in communicating, with a picture of two celebrities, and introducing the product through a campaign of VP is still a successful means, if the message is about. "
Amid internal hard on the computer and going through their worst run without turning, Palermo boasted of being the only reference in the campus. The face of Martin Palermo challenging on a black background and the phrase "if I'm not lying I'm the only one to the team, "caused controversy and confusion among journalists, analysts and supporters, echoed in radio, TV and social networking.
For its part, the media Paula Chaves, accustomed to sharing their secrets in public fired the imagination of more than one with "I refuse to spend the night with a woman," and led to a flood of gossip and rumors in the atmosphere of the show.
The controversy lasted a week, was the first part of the mystery campaign created by the agency to present the new XS Halls, the Halls greatest innovation in recent years, bringing the potential to reinvent the category: 30 mini drops with the same freshness of Halls, premium pack side opening and sugar free.
The unveiling of the teaser, JWT replaced today by other posters displayed in the same sentence, but with the addition of a comma drastically changing the meaning of the sentence. Thus, Palermo actually says "No, I lie if I say I'm the only reference in the team," Chaves said and "No, I refuse to spend the night with a woman." The posters displayed Halls XS signed by the claim "something small and powerful in your mouth", emphasizing the revelation of the true meaning of the phrase.
Pablo Álvarez Travieso, Gonzalo Vecino, Chief Creative agency noted that "the game looks compared to the new Halls XS with something so small and powerful like a coma "and added " We chose this way to generate impact in communicating, with a picture of two celebrities, and introducing the product through a campaign of VP is still a successful means, if the message is about. "
This is just an advertising campaign. Then we let the answering Pau tweet Angel Brito commented something to the advertisement. A Pau like men, do not invent anything XD. Here the tweet and photos from this publicity.
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